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Instruments, not products.
A product tells you how a thing is to be used. It decides the pattern for you.
An instrument gives you affordances: what a thing could be used for, and room to find out. That is what The Pingback builds.
It is the same line as augmentation and productivity. A product is built to get a set amount done. An instrument leaves the person holding it more capable, and the rest is theirs.
Machines are becoming first-class actors in the world. The infrastructure by which people know, the interfaces, the philosophies, the intuitions, has to be augmented to meet that, and to leave people more capable, not less.